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Is There a Gap in the Market? Industry insiders will know
I feel like there's also this weird notion that's perpetuated far too often where the only thing you have to do kind of in this mindset is to spot a gap in the market. And I always say it's far, far, far easier to spot agap in a market you're not a part of because you don't understand all the nuances of why that gap is unfilled. Without being ingrained in an industry, it's you can waste years just figuring out that the gap you thought you were feeling doesn't actually exist. and I've done that in past businesses before and it's been a big lesson.