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Writing Your Way to Millions with Neville Medhora
My First Million
Long Copy vs. Short Copy: Dispelling the Myth
Long copy is often effective and should not be overlooked. However, it should not be long-winded and should only be used when necessary. The Kendall listing has a lot of features, so it requires a lot of copy. But for simpler products like a basic yoyo, shorter copy is sufficient. One interesting trend is selling through Instagram stories, which shows the evolution of selling techniques. Overall, long copy can be effective, but it should not be used just for the sake of being long.
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