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Money Making Expert: All Millionaires Have This One Trait (E281)
The High Performance Podcast
Focus on the Problem, Not the Solution
Successful entrepreneurs excel in influencing others by targeting problem-aware markets instead of solution-aware markets. Problem-aware individuals recognize they have an issue but are uncertain about potential solutions, creating a vast pool of opportunities. In contrast, solution-aware markets are limited, as they consist of individuals who have already identified their problems and are actively seeking solutions. The most effective strategy involves engaging those in the problem-aware stage, guiding them toward the awareness of solutions, thereby enhancing the likelihood of conversion and fostering deeper connections.
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