The Olympics: A Unsustainable Legacy Fueled by Corporate Interests

The sustainability of the Olympic Games is in question, as many believe they have outlived their relevance, especially given their environmental impact. Major corporate sponsors, like Toyota, heavily influence the event, contributing over 90% of the International Olympic Committee's revenue through broadcasting and sponsorship. Public sentiment can shift corporate support; for instance, overwhelming local opposition led Toyota to withdraw its advertisements during the Tokyo Games and reconsider its sponsorship. This dependency on corporate funding raises concerns about the true priorities of the Olympics as they continue to face scrutiny from both supporters and critics.