How I Turned $300 Into $5 Billion (w/ John Paul Dejoria)
Noah Kagan Presents
How the Whole Business Grew Little by Little by Little
Starting with limited resources, the business grew gradually by hiring employees as they could afford it. The founder emphasizes the importance of having fewer moving parts and making sure each person has a specific role. They believe in educating and supporting their customers, especially hairdressers, which sets them apart from other brands. The idea for Petron was inspired by a pre-order story.
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