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Snake Oil For The Soul: Exposing Mental Health "Wellness" Grift

Unbiased Science

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The Ideology of Alternative Medicine

Alternative medicine is not just about unsupported or pseudoscientific therapies but is a complete ideology with its own set of ideas, script, repeating phrases, propaganda tactics, and polarizing narratives against mainstream medicine. It thrives on setting up a dichotomy between natural wellness and the medical establishment. A common claim is that conventional medicine ignores root causes, which is a trope used in alternative medicine marketing. The author highlights these tropes in their book to help people identify and understand them.

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