As a board member, it is crucial to present a transparent reflection of the company's performance, both good and bad, to the CEO. This entails offering support and praise when merited, as well as candid feedback for improvement. The board member's role extends beyond formal meetings and involves consistent communication and relationship-building to lay a strong foundation. Effective communication and proactive feedback outside of board meetings are essential for the board member's role in guiding and supporting the CEO and the company's success.

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