Insights on Data Science in Advertising

The speaker learned a lot from Kyle, who is a highly skilled engineer and data scientist./nThe podcast will discuss the role of data science in advertising and how its effectiveness is measured./nThere are different types of online advertising channels and touch points./nThe industry is focused on attributing value to advertising in a scientific way using user-level data./nTracking every touch point in interaction is a key aspect of the new advertising ecosystem.