Control the narrative

The Spanish captains gave their swords to Horatio Nelson when he captured their ships./nNelson gave a gold sword to a writer, instructing him to take it to Parliament and share the story./nThe British public celebrated Nelson's naval victory amidst their desperate need for good news./nNelson's actions in the battle launched his career and made him a star in England./nNelson's success was attributed to his ability to take charge of his own marketing.