The key to personal improvement lies in controlling one's own discipline and developing mental toughness to adhere to plans. Everyone knows what they need to do to become a better version of themselves, such as eating better, training, consuming positive content, having a purpose, and nurturing good relationships. The problem is not in knowing the plan but in sticking to it. Identifying and solving the problem of adhering to plans can make a person unstoppable and capable of achieving anything. The Live Hard program aims to fine-tune the mind so that any plan made outside the program becomes achievable through improved discipline and mental strength.