Swimming and the Dangers of Being Attached to the Outcome

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There are two ways to swim across a canoe lake in Gomphin Park, Canada: staying a certain distance apart and helping each other when in trouble, or physically attaching oneself to another person.
Physically attaching oneself to another person while swimming can impede focus on swimming and lead to drowning.
Being attached to the outcome means spending all energy on imagining how the recipient will receive the work while doing the work.

The extraordinary Seth Godin joins Joe to discuss the importance of focusing on the practice over outcomes, why the process matters, and how we can create buy-in within our organizations. Seth also explains why writing is important habit to develop in our personal and professional lives.

Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages and have changed the way people think about marketing and work. He’s a recent inductee the Marketing Hall of Fame, and a member of the Direct Marketing Hall of Fame, and the Guerilla Marketing Hall of Fame.

In addition to writing and speaking, Seth was founder and CEO of Squidoo.com. His blog www.sethgodin.com is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!