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He Got Fired By His DAD… So He Built a $60M/yr Empire
My First Million
Maximizing Subscriber Revenue
The company was losing $7 per magazine subscriber per year, with revenue at $8 and cost to fill the subscriber at $15. The approach was to raise subscription prices and advertising costs to target customers invested in the content, considering that those willing to spend on content are more likely to engage and contribute to revenue.
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