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Rolex: Timeless Excellence - [Business Breakdowns, Forever Episode]

Invest Like the Best with Patrick O'Shaughnessy

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The Evolution of the Watch Market

The watch market is experiencing immense changes, with a significant shift towards luxury brands like Rolex, Omega, and Tag Heuer. The introduction of the Apple Watch disrupted the market, particularly affecting the mid-range segment ($500 to sub $5,000) and causing substantial losses for brands like Shinola and Fossil. However, this disruption also helped luxury brands by solidifying their position as the go-to choice for consumers seeking premium watches. The Apple Watch altered consumer perceptions of luxury watches, making Rolex, Omega, and Tag Heuer the new baseline for luxury while diminishing the appeal of lower-priced brands. Despite the market upheaval, Rolex remains resilient, emphasizing the shift in consumer preferences and purchasing behavior in the watch industry.

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