2min snip

Invest Like the Best with Patrick O'Shaughnessy cover image

Rolex: Timeless Excellence - [Business Breakdowns, Forever Episode]

Invest Like the Best with Patrick O'Shaughnessy

NOTE

The Evolution of the Watch Market

The watch market is experiencing immense changes, with a significant shift towards luxury brands like Rolex, Omega, and Tag Heuer. The introduction of the Apple Watch disrupted the market, particularly affecting the mid-range segment ($500 to sub $5,000) and causing substantial losses for brands like Shinola and Fossil. However, this disruption also helped luxury brands by solidifying their position as the go-to choice for consumers seeking premium watches. The Apple Watch altered consumer perceptions of luxury watches, making Rolex, Omega, and Tag Heuer the new baseline for luxury while diminishing the appeal of lower-priced brands. Despite the market upheaval, Rolex remains resilient, emphasizing the shift in consumer preferences and purchasing behavior in the watch industry.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode