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Positioning Business Leaders for Success Using LinkedIn

Social Media Marketing Podcast

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The Importance of a Strong LinkedIn Presence for Company Representatives and Leaders

Having someone consistently represent the company allows for crisis management with public statements and increased visibility. It also helps in seizing opportunities and expanding business deals. Additionally, individuals assess company leaders through personal online profiles, especially on LinkedIn, to understand their behavior and performance. A robust LinkedIn presence is crucial for leadership legitimacy and building confidence among employees, as it signals competence and confidence in leaders.

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