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Feed Swap: Seth Godin’s Secrets to Launching a New Business

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Navigating Marketing Overwhelm: Advice for Marketers

Marketers today face the challenge of being overwhelmed by the numerous options and channels available. However, there is no magic bullet in marketing. The key is to build trust and establish a direct connection with the end user. It is more important to excel in one place rather than being in a lot of places. Choose your platform, own it, and build your unique asset there. Overinvest in your chosen channel to gain the trust of your audience.

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