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Why Esau's parables have stood the test of time
I've chosen someone as my favorite communicator who is neither someone I know nor someone who's alive. This person may not even be an individual, but rather a collection of stories. During my walk, I thought about how these stories by Esau, with only about 150 words each, have stood the test of time and left a lasting impact on our culture. They've given us phrases like 'tortoise and the hare' and 'sour grapes' that we still use today. That's why I vote for Esau as the ultimate old school communicator. Esau's stories are simple, memorable, and impactful, which are the key ingredients of successful communication.
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