INSIGHT

Tobacco Industry Tactics

The tobacco industry views customers as the enemy and uses deceptive marketing to sell products.
Executives justify their actions by citing high profits and personal choice arguments.
The industry maintains morale by creating a parallel world with its own rewards and values to shield employees from ethical concerns.
They even censor information for their employees to reinforce the idea that tobacco isn't harmful, thereby distorting reality within their organization.
They deflect blame by emphasizing individual responsibility for smoking, similar to how ExxonMobil deflects blame for carbon emissions onto consumers who burn gasoline.

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