Amazon's Ruthless Tactics and Cutthroat Competition

Amazon aggressively targeted a successful competitor, Diapers.com, by implementing a 12-step plan to undercut their prices, eventually forcing them to sell the company to Amazon for $100 million less than a Walmart offer. Amazon's ruthless tactics included selling diapers below cost and threatening to put Diapers.com out of business by slashing prices to $0. Another example of Amazon's cutthroat competition was seen when they launched a private label food brand, Wickedly Prime, with the goal of copying Trader Joe's top-selling items. Amazon poached a former Trader Joe's employee to help identify these items, showcasing their intense competitive nature and focus on dominating various markets.