Building brand value through identifying things with the brand

Building brand value involves establishing an ideal associated with the brand and linking it to similar concepts. This process includes carefully selecting and associating the brand with specific attributes, creating shared context and perception, and ultimately changing consumer behavior at a large scale. This branding strategy aims to educate consumers about the brand's unique concept and meaning, effectively transforming the value of the brand's products or services. Additionally, the historical concept of branding, initially used for cattle, serves as a fundamental analogy for the purpose of brands in influencing consumer behavior.

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