Concentrate Innovation Where It Counts

In an innovation-driven economy, it is crucial for companies to focus their limited innovation resources strategically. Founders often mistakenly attempt to apply innovation to every challenge, diluting their efforts. Instead, they should concentrate on solving one significant problem—creating a product that meets real customer needs. Achieving product-market fit is a remarkable accomplishment, akin to performing a miracle, and attempting to achieve multiple breakthroughs simultaneously is unrealistic. Therefore, prioritizing innovation where it has the greatest impact is essential for success.