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Founder's Journal cover image

How To Find Great Business Ideas Using Effectuation

Founder's Journal

NOTE

The Pros and Cons of Lean Startup

Effectuation is described as an alternative to Lean Startup and waterfall methods for finding business ideas. While Lean Startup focuses on discovering customer problems, effectuation starts with one's own skills and abilities to bring about change in the world. It has been successfully used in multiple companies to build impactful solutions.

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