2min snip

Imagining Arc by The Browser Company cover image

Describing Arc’s value and service

Imagining Arc by The Browser Company

NOTE

Value Beyond the Browser

Effective communication of a product hinges on framing its core value beyond the common associations tied to it. While the term 'browser' conveys familiarity and utility, the emphasis should be placed on the enhanced services and capabilities that extend beyond traditional usage. The challenge lies in identifying a term that encapsulates these additional benefits without losing the advantageous recognition of being a browser. The goal is to create a compelling description that resonates with users by focusing on how the product anticipates their needs and simplifies their tasks, rather than simply replacing an existing tool. This demands creativity in language to convey the innovative value proposition while not undermining the foundational browser functionality.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode