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How Hoka Ran Away With The Competition
Founder's Journal
The Accelerated Growth of Hoka: Skill vs. Luck
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Hoka's rise from $3 million in sales to $1.4 billion in 2023 is attributed to its popularity among ultra marathoners and triathletes. The brand's success can be partly attributed to luck and certain trends like the pandemic emphasizing comfort for healthcare professionals. Stay tuned for more from Founders Journal.
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