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Bajaj Finance: Strategies of a Lending Giant - [Business Breakdowns, EP.165]

Business Breakdowns

NOTE

Strategic Online Discounting for Premium Products

An online store called the Bajaj Mall operates by predicting customer demand and using an algorithm to negotiate bulk discounts with manufacturers on premium products such as high-end phones, cars, and bikes. This strategy allows them to offer roughly one in three products at prices lower than Amazon or Flipkart, providing customers access to discounted premium items not typically available at other retailers.

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