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Did Disney Get Its Magic Back?
The Town with Matthew Belloni
Bundling Content for Viability and Financial Benefit
Bundling multiple channels with ESPN's streaming service is a more compelling offer for consumers. The strategy leverages Disney's expertise in bundling and aligns with their business model. By bundling content together, Disney makes its ESPN streaming more viable, extending the ecosystem they are familiar with. The move also involves a joint venture to share the costs of building and marketing the streaming platform, mirroring the successful financial playbook used in the early days of Hulu.
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