Building Trust and Community through Authentic Partnerships and Engagement

The key to building trust and community is through forming authentic partnerships by personally testing and ensuring the quality of products before recommending them to the audience. This approach not only retains integrity but also fosters respect from the community. Engaging with the audience authentically and consistently, even as the following grows, is crucial to maintain the relationship. Spending significant time to respond to comments and creating platforms like a Facebook group with over 35,000 members further enhances community engagement. Transitioning from working in the business to working on the business is essential for growth while still prioritizing community interaction and facilitating connections within the community, ultimately leading to the creation of a space where members can engage, build friendships, and organize meetups, fulfilling the initial intent of establishing a strong and vibrant community.