The value and challenge of growing a podcast

Podcasting allows for deep, personal connections with listeners, leading to stronger relationships and higher purchase intent. However, podcasting lacks a built-in mechanism for introducing new listeners, unlike platforms like YouTube. Many podcasters are turning to YouTube in an effort to leverage its ability to connect new viewers to content. However, just posting audio files or simplistic videos on YouTube may not lead to high viewer engagement, posing a challenge for podcasters looking to grow their audience.