Watermarking presents challenges in addressing the provenance of content, particularly in the context of mobile phone editing. While it is an important tool in addressing content provenance, it is not a complete solution for addressing malicious deployment of AI-generated content in election narratives, market manipulation tactics, or non-consensual dissemination. Additionally, the weaponization of friendship in the context of the 2024 elections is highlighted as a concerning application of artificial intelligence with far-reaching implications.