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Microsoft Volume I
Acquired
**Lesson: Be a Talent Magnet **
Despite public perception shifting quickly, the value created by incumbents in the enterprise business can last for decades. IBM and Microsoft exemplify this, where enterprise contracts can outlast trendy consumer products like Peloton. Microsoft's historic magnetism for talent across all sectors - technical, sales, and marketing - defined a culture that was highly desirable for ambitious individuals. This talent magnetism played a crucial role in Microsoft's success during the PC era.
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