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Choose Projects Carefully to Avoid Endless Optimization
The speaker recalls a quote that emphasized the importance of selecting projects carefully because any project can be endlessly optimized to achieve better results. The example shared was about working on widgets for profiles, where individuals spent years optimizing the project to make it more engaging, viral, addictive, and monetizable. The underlying message is to be cautious in choosing projects to avoid getting stuck in endless optimization cycles that may lead to a feeling of wasted effort.