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The Daily cover image

The Sunday Read: ‘Why Did This Guy Put a Song About Me on Spotify?’

The Daily

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The Artistic and Business Model of Musician Farley

Farley meticulously tracks his earnings from music streaming services like Spotify, Amazon, Apple, and TikTok, each paying different rates per stream. While some platforms pay more, TikTok pays based on video views instead of streams. Farley's strategy focuses on the bulk of his output rather than hitting the jackpot with individual songs or albums. Despite Spotify's change in royalty payment policy, Farley's business model relies on the volume of his work. His artistic model sees value in the entirety of his vast music collection, with each song contributing to the grandeur of his body of work. Even though AI could potentially produce thousands of songs in a day, Farley's human touch and craftsmanship give his work a unique and dignified essence, distinct from artificial intelligence.

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