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"What is India?" - The Many Histories of India and The Ideas That Shaped Us | Manu Pillai Part 1

SparX by Mukesh Bansal

NOTE

Understanding Funnel Conversion and Payback Periods for Startups

The key to successful conversion in a funnel is understanding that it's not just about keywords, but also about the landing page. Startups should also be conservative with payback periods and aim for a negative working capital model to ensure profitability. Misjudging lifetime value can lead to financial trouble, as seen with a billion dollar gaming company that went out of business due to miscalculating their income statement.

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