The Science of Motivating Young People w/ Dr. David Yeager
Raising Good Humans
00:00
Empowerment Through Values Alignment
Reframing behaviors to align with existing values enhances their acceptance, particularly among youth. For instance, anti-smoking campaigns successfully portrayed non-smoking as a rebellion against manipulative tobacco companies, linking it to independence and social justice. This approach proves effective as it resonates with the values adolescents already hold rather than attempting to shift their values. Additionally, the concept of 'do overs' is critical; young people are more likely to remember the instances where adults acknowledged their mistakes and repaired the relationship rather than the original errors. This focus on repair and accountability fosters trust and respect in relationships.
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