3min snip

Goldman Sachs Exchanges cover image

How Podcasts Are Creating The "Second Golden Age of Audio"

Goldman Sachs Exchanges

NOTE

Podcasts Are Optimized for Emotional Authenticity & is Opt-In only

With podcasting, you get flooded with love. There's no hate in the world of bodcastic. It's because it's an optin medium. People don't stay involved with things that they disagree with unless they feel like their learning from them. And so when they're listening to your words, they're creating what you look like ther minds. Your words in some way become a part of them. So there's this underlying positivity about the medium and this feeling that the listeners are advocates for the medium. Thati cuts against that, you know, left right t v thing, where there's just a sort of anger at the root of it.

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