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Clicks to Conversions: Optimizing the mobile user experience with Scott Smith of FanDuel

The Frictionless Experience

NOTE

Minimize Friction in Loyalty Programs

Loyalty programs like credit card offers can become a chore due to the complexities involved in redeeming deals. The process of tracking and utilizing deals from different credit cards can create friction and lead to missed opportunities. Users may feel overwhelmed by having to constantly check for promotions after making a purchase. Streamlining the redemption process and minimizing user effort could enhance the overall user experience and encourage more active engagement with loyalty programs.

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