AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Guest host Hank Green makes Nilay Patel explain why websites have a future
Decoder with Nilay Patel
Writing for People vs. Algorithms in Media
4min Snip
00:00
Summary
Transcript
Episode notes
The media landscape has been impacted by the pressure to optimize content for algorithms like Google Search. However, a shift towards creating blog posts for direct website visitors, rather than search engine results, has been observed. This shift focuses on making websites more valuable by generating more engaging and fun content, resulting in increased audience retention. Building an audience proves to be more challenging than gaining traffic, leading to the realization that platforms prioritize low-cost creators over established media entities. This has sparked a trend of content creators retiring due to the continuous demand for self-extraction for platform success. In contrast, establishing a brand or institution provides a sense of accomplishment and sustainability in the media industry.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode