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Why are tax authorities running after PepsiCo's advertising spends?

Finshots Daily

Tax Deductibility of Marketing Expenses and Cross-border Transactions

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Understanding tax laws entails knowing that marketing expenses are tax-deductible, enabling companies to deduct them from total revenue and pay tax only on profits. However, complexities arise when dealing with foreign parent companies. In such cases, expenses may benefit overseas entities, making tax deductions challenging due to the international scope of operations and shared benefits of marketing efforts.

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