The New Way to Think About Marketing Funnels

Reframing the concept of marketing funnels as a 'marketing machine' represents a significant shift in how businesses should approach marketing in 2023. This new paradigm emphasizes a more integrated and dynamic understanding of marketing rather than the traditional funnel model. It asserts that effective marketing involves actively promoting a product or service through interconnected processes that work together like a well-oiled machine, thus allowing businesses to optimize their marketing strategies.