How To Prioritize: Optimize for Learning

Prioritizing is crucial for startups, especially when faced with a myriad of tasks and limited time. The key is to focus solely on the one thing that drives you to the next stage of growth, disregarding other distractions like conferences or blog posts. Another essential point is to prioritize not based on a typical cost-benefit analysis but to optimize for learning. Instead of ranking tasks by difficulty and expected payoff, focus on identifying the biggest unknown in your business and prioritize learning that. By optimizing for learning, you can continuously improve by constantly updating your priority list based on acquired knowledge and insights.