Season 3, Episode 6: Henrietta Rix, Co-Founder & CEO of Rixo
Work Rest Slay
Exploring the Growth and Diversification of a Fashion Brand
The fashion brand discussed in the snip, Rixo, has expanded significantly, operating through various revenue streams including wholesale, direct-to-consumer online, and physical stores. They plan to rapidly expand their retail portfolio in the next three to five years. Rixo launches one collection a month, with different depth and product categories. During peak seasons like weddings, they increase the number of SKUs. Additionally, 30% of their business is exclusive, providing consumers with unique offerings. The brand offers bridal wear, bridesmaids' dresses, jewelry, shoes, and a staples range at competitive price points.
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