2min snip

Decoder Ring cover image

Why Do So Many Coffee Shops Look the Same?

Decoder Ring

NOTE

Unique and Diverse Coffee Shop Evolution

The speaker reflects on the evolution of coffee shops, pointing out the unique and diverse design choices that were not consistent across different locations. Despite potential downsides like bad coffee or dim lighting, the speaker appreciates the distinctiveness of each coffee shop. They emphasize the shift towards a standard, hip, and minimalist coffee shop style that started to dominate globally. The speaker notes that this convergence was not just within the coffee shop industry but was also influenced by the development of the internet in the 90s, leading to a transformation in the coffee shop culture to become more homogenous.

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