E027: How We Set Goals, Attribution Limitations and KPIs for Growth
Marketing Operators
00:00
Incentives Shape Outcomes
Establishing effective performance metrics is crucial for aligning team efforts with business objectives. Blended metrics such as contribution margin and repeat customer revenue can provide valuable insights into overall performance but complicate accountability. Unlike isolated KPIs, blended metrics reflect broader business outcomes and foster collaboration among team members. However, this approach presents challenges in assigning clear responsibilities, particularly for roles focused on growth and retention, where traditional metrics may not capture the full impact of their contributions. Successfully navigating this balance requires thoughtful consideration of how to incentivize and assess performance across different functions.
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