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Focus on the product, not the tech, at the beginning
Focusing on developing a tangible product before emphasizing technical sophistication is crucial for attracting interest and support. Presenting an already viable product creates a stronger appeal compared to solely showcasing future possibilities. Early stages should prioritize building and validating the product using available tools, possibly even simpler manual methods, rather than getting bogged down by automation and technology. Continuously engaging with customers to refine product ideas and implementing manual strategies can often lead to better outcomes, including enhanced conversion rates and cost savings, than relying exclusively on automated processes.