Exploring Literature and Effective B2B Marketing Strategies

This chapter presents key literature recommendations on cold reading as a crucial element in understanding mentalism, featuring authors like Ben Goldacre and Ian Rowland. It also covers the nuances of targeted advertising on LinkedIn, highlighting its effectiveness for B2B marketing in a crowded marketplace.

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Derren Brown is a psychological illusionist who can predict, suggest, and even control human behavior.

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Timestamps:

[00:00] Start

[06:45] Sacrifice, The Push, and Apocalypse.

[12:21] Derren's transition from student to magician.

[14:43] How Martin Taylor inspired Derren to pursue hypnosis.

[16:42] Strange audience reactions to hypnosis.

[20:00] Hypnosis, mentalism, and cold reading.

[24:34] How a TV medium uses hot reading techniques.

[26:22] How can someone learn to be a healthy skeptic?

[34:24] How learning magic influenced Derren's skepticism and faith.

[40:57] Why did Derren wait until his 30s to come out?

[43:18] Finding meaning.