VIP Kid is looking for native Englishspeaking teachers to work for them.
Cindy made an important choice in how they pitched their job to these teachers.
Companies should be intentional about who they attract and how they pitch their jobs to potential employees.
Businesses run on incentives — from attracting customers with great prices, to drawing in talent with great salaries. But incentives aren’t something you set once; you must constantly revisit them to adjust to changing times. Cindy Mi, founder and CEO of the learning platform VIPKid, has leveraged the power of incentives to build a thriving global learning community — and, to shepherd her organization through a black hole-sized disruption.