‘More volatile now’: Digiday editors share top takeaways from 2023
The Digiday Podcast
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The Nuances of Influencer Marketing
Influencers, especially early mommy bloggers, have long held significant power in shaping brand influence. With the increasing time spent on social apps and the fragmentation of the social world, influencer marketing has become more crucial. It is now more about identifying cultural niches that align with the brand and engaging with specific communities rather than just targeting influencers with high follower counts. The expansion of influencer marketing has made it more complex and nuanced, as brands need to navigate through various influencers across different platforms to effectively reach their target audiences.
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