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Scott Galloway's No Bullsh*t Business Advice for Creative People
The Colin and Samir Show
Embrace Multi-Channel Mastery
Maximizing content reach demands proficiency in multiple mediums. Achieving double the success in one platform is less valuable than having a balanced presence across multiple channels, as this cultivates a more engaged audience. Brands and creators should focus on developing strong capabilities in various formats, such as video, podcasting, and newsletters, to nurture intense consumer relationships. The ultimate goal is to create a flywheel effect, enhancing visibility and fostering a deeper connection with the audience through diverse content delivery methods.
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