How To Write A Manifesto
How To Win An Election
The Dual Purpose of a Political Manifesto
A political manifesto needs to serve two main purposes. Firstly, it acts as a pitch to voters, requiring narrative integrity aligned with the campaign's story and key policies symbolizing that narrative. Additionally, it helps in maintaining support within the party and various stakeholder groups, giving them a sense of belonging and connection to the agenda. Moreover, it serves as a program for potential future governance.
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