Why That Worked  – Presented by StoryBrand.ai cover image

#70: Amy Porterfield—How to Start a Successful Business From Scratch

Why That Worked – Presented by StoryBrand.ai

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Iterative Mission Statement

  • Create a mission statement with three target economic priorities to guide your business.
  • Use the formula: We will accomplish X by X because of X.
  • Include what you want to accomplish, by what date, and why it matters.
  • Reserve the right to change your mission statement every week as you learn and adapt.
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