The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 699: CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast's Record-Breaking Growth with Toast's CRO, Jonathan Vassil and Founders Fund Partner Sam Blond

The Official SaaStr Podcast: SaaS | Founders | Investors

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Maximizing Unit Economics through Density and Personal Engagement

A strong focus on unit economics combined with a high-density model enhances the profitability of a distributed workforce. Successful paybacks rely on both effective software solutions and recurring revenue streams, such as Annual Recurring Revenue (ARR) and Customer Lifetime Value (LTV). Personal interaction in sales significantly boosts conversion rates, as demonstrated by a threefold increase when sales representatives engage clients in person, reinforcing the effectiveness of personal connections in closing deals.

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